Overview: In this lighthearted article, we look at two surveys and a prominent company collapse that help demonstrate some of the misconceptions people have regarding insurance.
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Misconception 1: The Likelihood of Collecting a Policy Is a Factor in Buying
A common reaction to discussing life insurance needs is to assume most people have the need for coverage. However, many people are unsure who should (or should not) be covered.
A 2005 survey by the Life and Health Insurance Foundation for Education helps demonstrate this point. The survey asked which of five fictional characters was most in need of life insurance: Batman, Spiderman, Marge Simpson, Fred Flintstone or Harry Potter.
Holy Preconceived Notions, Batman!
It seems respondents put a little too much emphasis on the dangers faced by each character. Spiderman and Batman were chosen as the two characters most in need of life insurance, garnering 28 and 18 percent of the vote, respectively.
Neither character, however, demonstrates a large need for life insurance. Peter Parker (Spiderman) has no dependents and his significant other, Mary Jane, is an accomplished actress and model who would not need to be supported after his death. Bruce Wayne (Batman) is not married, has no dependents and is exceptionally wealthy. He does not appear to have any need for life insurance.
Fred Flintstone, on the other hand, may show the greatest need for life insurance. Fred, who finished third in the survey at 16 percent, is the primary wage-earner for his family, and his wife and daughter would need support if he met the grim reaper.
Harry Potter finished fourth with 15 percent of the vote. His battles with evil wizards and his games of Quidditch may put him in a high-risk category, but he has no parents or siblings, and thus no one who would be affected financially by his demise. And, lest we forget, James and Lily Potter did leave Harry a vault filled with gold at Gringotts Wizard's Bank!
Poor Marge Simpson. Just like on the long-running television show "The Simpsons," she gets little respect for how much she means to her family. Marge received 11 percent of the vote, placing her last among the characters in the survey. (Note: 18 percent chose none of the above or don't know.)
However, Marge's role as the family's caretaker should not be understated. Her husband, Homer, works full-time at the nuclear plant, and the few times he has had to take care of the family have ended in near disaster. Marge's premature death would mean the family would at least need a caretaker for the three children and help around the house.
The likelihood of collecting a policy should not be a major determinant in how much life insurance a person needs. Generally, people need life insurance if they have dependents who will be affected by their untimely death.
Misconception 2: Similar Situations Need Similar Policies
Identifying who needs life insurance can be tricky enough, but for those who need it, how much is enough? A separate survey by the LIFE Foundation in 2006 illustrates another common misconception regarding life insurance.
The survey involved asking people which of five TV dads needs the greatest amount of life insurance: Cliff Huxtable, Tony Soprano, Mike Brady, Ray Barone or Homer Simpson.
In another triumph of danger over need, mob boss Tony Soprano received the most votes with 25 percent. There's little doubt he has the most dangerous occupation, but he is also likely "self-insured" by having large amounts of money stashed away.
Mike Brady, on the other hand, received the fewest votes among the TV dads, finishing with just 10 percent. This happened despite Mike being the sole breadwinner supporting his wife, their six children and a housekeeper.
When choosing life insurance, people need to take the whole picture into account. Instead, completing a full assessment of life insurance needs would be the most practical way to approach the subject. Attaching a number to the need requires an in-depth look at each individual's situation, such as income, assets, debts and current and projected major expenses.
Misconception 3: Big Companies Must Be Great Companies
In the 1980s, Executive Life Insurance Company grew to be one of the top 20 companies in the insurance industry.
Yet things weren't as they seemed. The company was heavily invested in junk bonds, with about 66 percent of its assets in such investments. At the time, the industry average for junk bond holdings was 6 percent of assets.
Toward the end of the decade, Executive Life's parent company was forced to take a $515 million charge due to its bond portfolio declining. Junk bonds continued to decline, and in April 1991, California regulators seized control of Executive Life, marking the largest failure of an insurance company at that time.
"A new era began on April 11, 1991, when Executive Life, a large company based in California, was taken over by insurance regulators. The public then learned it is possible for a major company to fail," said Joseph Belth, editor of The Insurance Forum.
Should the public have seen this coming? That depends on what information was available. The company's financial troubles were being disclosed, and some people were indeed cashing out their policies.
On the other hand, the insurance ratings system sent policy holders mixed signals. A.M. Best issued an A rating, meaning excellent, to Executive Life, though it said the company could be downgraded. Standard & Poor rated the company BBB, meaning good, and Moody's gave it a Ba2 rating, meaning questionable.
Granted, the ratings systems have changed considerably since the collapse of Executive Life. For example, A.M. Best upgraded its rating system less than a year after regulators took over Executive Life. Still, the insurance company's collapse highlights that size is not a big factor in choosing a life insurance company.
"You should buy from a financially strong insurance company," Belth said. "Doing so increases the likelihood that the policy's benefits will be paid when they fall due."
Conclusion
- Meeting with a financial advisor can help address any confusion about insurance and risk management needs. Specifically, a financial advisor can help determine the need for and amount of coverage and the appropriate companies to pursue.
- A financial advisor can also review older policies to ensure those policies are still relevant and adequate to handle current and future needs.
This material is derived from sources believed to be reliable, but its accuracy and the opinions based thereon are not guaranteed. The articles and opinions in this publication are for general information only and are not intended to serve as specific financial, accounting or tax advice. Copyright © 2008, Buckingham Family of Financial Services. All rights reserved. This material may not be copied or distributed (electronically or otherwise) without the written consent of Buckingham Asset Management. The products or services described herein are available to US citizens and residents only and the information contained is intended for such persons only. No information contained herein is an offer to sell. Investors should read the prospectus of a security prior to making any investments. Please contact us if you have any questions at 314.725.0455.